Integrated campaign that takes fans on a light-hearted journey through the meaning of football. Football legend Eric Cantona shows a non-believer the power of the sport; how it connects so many, why it bonds communities and demonstrates why it’s never 'just a game'.
Feat. Eric Cantona, Jack Grealish, Jamie Vardy, Trent Alexander-Arnold, Jordan Henderson and Melanie Leupolz.
From The Structure of Scientific Revolutions, 196
Agency: Copa90
Director: Pensacola / Canada
Team: Gav Rowe + Lawrence Tallis + Jason Hynes + Beckie Stanion + Fergus Barrie + Simon Joyce + Paolo Nieddu + Rob Michaels + Luke Hyland + Martin Caulfield + Alison Cummins + Enric Soldevila