To celebrate and give tribute to Messi’s last World Cup, we created a campaign featuring the 5 greatest football players of all time. 1st Messi, 2nd Messi, 3rd Messi, 4th Messi and 5th Messi. Each one from a different World Cup he played.
With a special easter egg featuring Maradona's spirit with Opus’ Live is Life track.
This campaign is up until the moment the most viral and reactive adidas campaign ever with 250.000.000 organic views and 15.000.000 engagements.
https://www.thedrum.com/news/2023/01/13/how-adidas-got-250m-organic-views-fake-billboard-celebrating-messi-s-world-cup-win
Agency: TBWA Neboko
Role: Freelance Creative Director
Photographers: Lou Escobar / Nacho Alegre
Director: Ian Ruschel
Team: Thomas Jullien + Tomas Pruijs + Louis Cexus + Mounir Bekkouche + Borbála Tóth + Rosemarie Praaning + Rick Naudé + Enric Soldevila