Global integrated campaign that signals the first whistle for the adidas World Cup onslaught. The Samba Pack is four different coloured boots representing four styles of play inspired by the high energy and colour of Brazil.
Feat. Messi, Dani Alves, Oscar dos Santos, Lucas Moura, Hernanes, Lavezzi, Cavani, Torres, Ozil and Bale.
We also developed a product porn site that shows the skills of each boot. You can only improve your game through hard work and consistent practice – going “all in”. Only through repetition can you improve. For this reason we used the gif effect in the digital experience to reflect the Samba Collection idea. These gifs appear above the boots and when you hover over them, they reveal their special benefits.
Agency: United State of Fans / TBWA
Role: Creative Director
Director: Paul Geusebroek
Team: Fabio Costa + Ben Hartman + Yacco Vijn + Kari Shaw + Enric Soldevila