TV and Print campaign for Nike to launch the Just Do It concept in Spain. In recent years sports in Spain have had great “momentum”. We launched this campaign so that future generations will continue to make history, where the best athletes in Spain challenged Spaniards to work hard regardless of their their discipline.

Agency: Villar-Rosas
Role: Concept / Art Direction
Director: Nacho Gayan
Illustration: Alex Trochut / David Foldvari
Photo: JM Ferrater
Team: Oriol Villar + Fernando Codina + Tuning + Enric Soldevila

Headline: Being Spanish is no longer an excuse, it's a responsibility.

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