In collaboration with French designer Olivier Rousteing, Balmain’s CD, Nike Lab launched a fashion collection inspired by football and France, created to hijack and capitalise EuroCup’16, an event sponsored by adidas. The campaign, inspired by the golden era of French novelty paintings, show a lavish renaissance-style landscape of models on an epic battle around our heroes, Olivier and Cristiano, equally reigning Europe.
Feat. Olivier Rousteing, Cristiano Ronaldo, Blaise Matuidi, Laure Boulleau and host of Balmain supermodels.
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A mobile companion provided users with a showcase of the new products with an immersive 360 experience, as well as the opportunity to book personal sessions in NikeLab showrooms, pre-order items and watch a documentary about Rousteing’s inspiration for the collection.
To launch the collection football and fashion celebrities were invited to an inmersive catwalk experience at Cite Universitaire in Paris. Kevin-Prince Boateng, Pierre-Emerick Aubameyang, Lily Allen, Chris Brown, Melissa Satta, Carla Ginola, Svet Chassol, Robert Zillen, among many others were in the guest list. During the live event Olivier took over Dazed’s Snapchat channel.
Agency: R/GA London
Role: CD / AD Freelance
Director / Photographer: Nick Knight
Production + Content: SHOWstudio + Dazed & Confused + Vogue + Love + ID
Event: Superbien
Team: Phil Haworth + Harry Peachman + Alfons Valls + Julen Saenz + Alex Hoban + Enric Soldevila