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All in or nothing


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All in or nothing


Global integrated campaign that signals the loud and proud first whistle for the adidas World Cup onslaught and their new pay-off: all in or nothing. The Samba Pack is four different coloured boots representing four styles of play inspired by the high energy and colour of Brazil. adidas Football's mission is to push the limits of the game forward, driving the performances of Messi, Dani Alves, Oscar dos Santos, Lucas Moura, Hernanes, Lavezzi, Cavani, Torres, Ozil and Bale. 

The campaign hero film moves high speed to the genre twisting beats of ghetto techno group Buraka Som Sistema as we see the Brazilian four, moving like you’ve never seen them before in preparation for 2014: It’s all in or nothing if you want to go all the way to World Cup level of play.


As well as the film, the campaign embraces retail, out of home and the adidas.com digital platform. The soundtrack, made especially for the film, is released by Buraka as their latest single and was available on SoundCloud as of launch day.

Agency: United State of Fans / TBWA
Role: Creative Director / Art Director
Director: Paul Geusebroek
Team: Fabio Costa + Ben Hartman + Kari Shaw + Enric Soldevila

We also developed a product porn site that shows the skills of each boot. You can only improve your game through hard work and consistent practice – going “all in”. Only through repetition can you improve. For this reason we used the gif effect in the digital experience to reflect the Samba Collection idea. These gifs appear above the boots and when you hover over them, they reveal their special benefits.

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#genius


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#genius


Development of the global strategy and the digital platform for Nissan to communicate the new sponsorship of the UEFA Champions League. This partnership introduces new ways to enrich the UCL experience, proving what Nissan does best; create innovation that excites. It focuses on the game changers, the engineers of football, the #genius - a moment of pure brilliance that makes you leap off your seat and embrace strangers, all while screaming uncontrollably. 

Agency: United State of Fans / TBWA
Role: Strategy / Concept / Art Direction
Digital Development: Kevin Yaun + DigitasLBi
Team: Ben Hartman + Kari Shaw + Enric Soldevila

To find the real #genius of the UEFA Champions League we created a digital platform based on a complex algorithm that calculates the excitement, the tension and the difficulty of the goals. From this the #genius of the week is chosen. The site is being translated into more than 48 languages.

You can also experience it for yourself by clicking here.

The algorithm applied to different goals at the same time.

At the end of the season we use the statistics to choose the #genius of the year, and award them the trophy.

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momentum


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momentum


TV and Print campaign for Nike to launch the Just Do It concept in Spain. In recent years sports in Spain have had great “momentum”. We launched this campaign so that future generations will continue to make history, where the best athletes in Spain challenged Spaniards to work hard regardless of their their discipline.

Agency: Villar-Rosas
Role: Concept / Art Direction
Director: Nacho Gayan
Illustration: Alex Trochut / David Foldvari
Photo: JM Ferrater
Team: Oriol Villar + Fernando Codina + Tuning + Enric Soldevila

Headline: Being Spanish is no longer an excuse, it's a responsibility.

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Vitesse FC


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Vitesse FC


Vitesse is a Dutch football club and one of the oldest in Europe. At the beginning of the 13/14 season we were tasked with changing their communication to create much needed excitement and emotion around the club, and to encourage the fans believe in their colours. We developed a series of 15 unique art posters to achieve this, one for each match played at home. In the near future an exhibition to feature all the posters will be arranged. This exhibition will be unique in that the football players themselves will manually print each poster using serigraph. 

Agency: United State of Fans / TBWA
Role: Creative Direction / Concept / Art Direction
Design: United State of Fans / TBWA
Team: Ben Hartman + Kari Shaw + Enric Soldevila

Note: The exhibition is a mood board.

Note: The exhibition is a mood board.

Vitesse fans are very conservative and were slow to adopt the new image. But eventually, match by match, they began collecting them. The more extreme fans even had the iconic eagle tattooed on their bodies.

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The longest football scarf in the world


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The longest football scarf in the world


Special action, Event and Print for the new Estrella Damm sponsorship of FCNàstic soccer team .
To celebrate the promotion to first division of the FCNastic and advertise sponsorship by Estrella Damm, we had a promotion where 15 labels of Estrella Damn would get you a scarf. We had 38,000 scarves for the entire promotion, times 1.5 meters each, we ended up with 57 kilometers of cloth and beat the World Guinness Record.

Agency: Villar-Rosas
Role: Concept / Art Direction
Team: Oriol Villar + Marta Quirant + Enric Soldevila

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Cristiano Ronaldo


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Cristiano Ronaldo


Global TV and Print campaign for Nike to introduce Cristiano Ronaldo CR7 arrives to Spain.
With the signing by Real Madrid of one of the best players in the history of football Real Madrid (adidas), Nike launched a campaign to position their most important celebrity as part of the brand. After being elected best player of the Premiere League and Golden Shoe he can only look up to himself.

Agency: Villar-Rosas
Role: Concept / Art Direction
Director: Felix Fernandez de Castro
Photo: Rafa Gallar
Team: Oriol Villar + Tuning + Enric Soldevila

The Portuguese National team needed to win in order to classify for World Cup 2010, but CR7, their best player, couldn’t play because he was injured. This print ad was a way to say that his presence would be felt in the match even if he wasn’t there physically. Indestructible spirit.

Photo: Jean-Louis Wolf

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honda civic


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honda civic


South European TV campaign (Italy, France, Portugal, Spain) for the launch of the new Honda Civic.
The new Honda Civic with a more sensitive driving system makes the city feel different.

Agency: Villar-Rosas
Role: Concept / Art Direction
Director: Nacho Gayan
Team: Oriol Villar + Fernando Codina + Tuning + Enric Soldevila

Print campaign to celebrate the 30th anniversary of Honda Hybrid.
For 30 years the great dream of Honda has been to evolve so that someday we can again see our world as it remains in the memory of many.

Illustration: Brosmind

Headline: We have not been dreaming about changing the world for 30 years but about leaving it as it was.

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Mediterraneanly


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Mediterraneanly


Online and TV campaign for the spanish beer company Estrella Damm.
Mediterraneanly is a lifestyle, a way of living. You can swim in incredible beaches, meet fantastic people, eat at the best restaurant in the world ‘El Bulli’ or sip an Estrella Damm, the beer of the Mediterranean.

3 years after launching the initial campaign, we have managed to transform the Damm Summer commercial into the most awaited advertisement of the year. For over 15 weeks the soundtrack is one of the top ten downloads, with over 8 million views on YouTube, making Estrella Damm the third most mentioned brand in Spain.

Agency: Villar-Rosas
Role: Concept / Art Direction
Director: Fran Torres / Isabel Coixet
Team: Oriol Villar + Tuning + Enric Soldevila

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Barcelona world race


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Barcelona world race


TV and Print for the launch of the Barcelona World Race.
3 months, non-stop, 2 crew members, extreme navigation in the worst ocean currents. Considered the hardest race that exists.
The Paris/Dakar of the sea.

Agency: Villar-Rosas
Role: Concept / Art Direction
Photographer: Adam Hinton
Team: Oriol Villar + Tuning + Enric Soldevila

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marco's last wish


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marco's last wish


TV and Online campaign to relaunch the spanish drink Kas (PepsiCo).
Taking advantage of the purchase of KAS by PepsiCo after years of little activity by one of the best known Spanish companies from the 1980s, we were commissioned to relaunch the legendary brand.

Agency: Villar-Rosas
Role: Concept / Head of Art
Director: Igor Fioravanti
Team: Jon Lavín + Enric Soldevila

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FCBarcelona


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FCBarcelona


TV commercial for the Estrella Damm sponsorship of FC Barcelona.
Passion and dedication are characteristic of the people of the Mediterranean.

Agency: Villar-Rosas
Role: Concept / Art Direction
Director: Augusto de Fraga
Team: Oriol Villar + Tuning + Enric Soldevila

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Club natacio barcelona


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Club natacio barcelona


Print and Online campaign for the CNB, Barcelona swimming Club.
The CNB is a club with one of the longest histories in Barcelona. Some of the best waterpolo players and several Olympic Gold winning Spanish swimmers started there. It is impossible to achieve great results without the support of family. In this case the partners.

Agency: Villar-Rosas
Role: Head of Art / Art Direction
Director: JM Ferrater
Photo: JM Ferrater
Team: Oriol Villar + Tuning + Enric Soldevila

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the higher, the purer


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the higher, the purer


The spring of Veri is situated in the Pyrenees some 1235 metres above sea level. No other water in Spain comes from such a high source. To celebrate this pureness we use true stories like 'the purest wedding' or 'Kilian Jornet's mum' (World Championship of Skyrunning).

Agency: Villar-Rosas
Role: Art Direction
Director: Augusto de Fraga / Adria Lopez
Team: Jon Lavín + Enric Soldevila