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All in or nothing


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All in or nothing


Global integrated campaign that signals the loud and proud first whistle for the adidas World Cup onslaught and their new pay-off: all in or nothing. The Samba Pack is four different coloured boots representing four styles of play inspired by the high energy and colour of Brazil. adidas Football's mission is to push the limits of the game forward, driving the performances of Messi, Dani Alves, Oscar dos Santos, Lucas Moura, Hernanes, Lavezzi, Cavani, Torres, Ozil and Bale.

Agency: United State of Fans / TBWA
Role: Creative Director / Art Director
Director: Paul Geusebroek

You can only improve your game through hard work and consistent practice – going “all in”. Only through repetition can you improve. For this reason we used the gif effect in the digital experience to reflect the Samba Collection idea. These gifs appear above the boots and when you hover over them, they reveal their special benefits.

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momentum


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momentum


TV and Print campaign for Nike to launch the Just Do It concept in Spain. In recent years sports in Spain have had great “momentum”. We launched this campaign so that future generations will continue to make history, where the best athletes in Spain challenged Spaniards to work hard regardless of their their discipline.

Agency: Villar-Rosas
Role: Concept / Art Direction
Director: Nacho Gayan
Illustration: Alex Trochut / David Foldvari
Photo: JM Ferrater

Headline: Being Spanish is no longer an excuse, it's a responsibility.

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Vitesse FC


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Vitesse FC


Vitesse is a Dutch football club and one of the oldest in Europe. At the beginning of the 13/14 season we were tasked with changing their communication to create much needed excitement and emotion around the club, and to encourage the fans believe in their colours. We developed a series of 15 unique art posters to achieve this, one for each match played at home. In the near future an exhibition to feature all the posters will be arranged. This exhibition will be unique in that the football players themselves will manually print each poster using serigraph. 

Agency: United State of Fans / TBWA
Role: Creative Direction / Concept / Art Direction
Design: United State of Fans / TBWA

Note: The exhibition is a mood board.

Note: The exhibition is a mood board.

It became a collectors item for fans that match after match were collecting them to complete the collection. The more extreme ones, chose to forever leave a mark by getting a tattoo of the iconic eagle on his shoulder.

It became a collectors item for fans that match after match were collecting them to complete the collection. The more extreme ones, chose to forever leave a mark by getting a tattoo of the iconic eagle on his shoulder.

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The longest football scarf in the world


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The longest football scarf in the world


Special action, Event and Print for the new Estrella Damm sponsorship of FCNàstic soccer team .
To celebrate the promotion to first division of the FCNastic and advertise sponsorship by Estrella Damm, we had a promotion where 15 labels of Estrella Damn would get you a scarf. We had 38,000 scarves for the entire promotion, times 1.5 meters each, we ended up with 57 kilometers of cloth and beat the World Guinness Record.

Agency: Villar-Rosas
Role: Concept / Art Direction

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Cristiano Ronaldo


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Cristiano Ronaldo


Global TV and Print campaign for Nike to introduce Cristiano Ronaldo CR7 arrives to Spain.
With the signing by Real Madrid of one of the best players in the history of football Real Madrid (adidas), Nike launched a campaign to position their most important celebrity as part of the brand. After being elected best player of the Premiere League and Golden Shoe he can only look up to himself.

Agency: Villar-Rosas
Role: Concept / Art Direction
Director: Felix Fernandez de Castro
Photo: Rafa Gallar

The Portuguese National team needed to win in order to classify for World Cup 2010, but CR7, their best player, couldn’t play because he was injured. This print ad was a way to say that his presence would be felt in the match even if he wasn’t there physically. Indestructible spirit.

Photo: Jean-Louis Wolf

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honda civic


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honda civic


South European TV campaign (Italy, France, Portugal, Spain) for the launch of the new Honda Civic.
The new Honda Civic with a more sensitive driving system makes the city feel different.

Agency: Villar-Rosas
Role: Concept / Art Direction
Director: Nacho Gayan

Print campaign to celebrate the 30th anniversary of Honda Hybrid.
For 30 years the great dream of Honda has been to evolve so that someday we can again see our world as it remains in the memory of many.

Illustration: Brosmind

Headline: We have not been dreaming about changing the world for 30 years but about leaving it as it was.

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Mediterraneanly


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Mediterraneanly


Online and TV campaign for the spanish beer company Estrella Damm.
Mediterraneanly is a lifestyle, a way of living. You can swim in incredible beaches, meet fantastic people, eat at the best restaurant in the world ‘El Bulli’ or sip an Estrella Damm, the beer of the Mediterranean.

3 years after launching the initial campaign, we have managed to transform the Damm Summer commercial into the most awaited advertisement of the year. For over 15 weeks the soundtrack is one of the top ten downloads, with over 8 million views on YouTube, making Estrella Damm the third most mentioned brand in Spain.

Agency: Villar-Rosas
Role: Concept / Art Direction
Director: Fran Torres / Isabel Coixet

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Barcelona world race


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Barcelona world race


TV and Print for the launch of the Barcelona World Race.
3 months, non-stop, 2 crew members, extreme navigation in the worst ocean currents. Considered the hardest race that exists.
The Paris/Dakar of the sea.

Agency: Villar-Rosas
Role: Concept / Art Direction
Photographer: Adam Hinton

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marco's last wish


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marco's last wish


TV and Online campaign to relaunch the spanish drink Kas (PepsiCo).
Taking advantage of the purchase of KAS by PepsiCo after years of little activity by one of the best known Spanish companies from the 1980s, we were commissioned to relaunch the legendary brand.

Agency: Villar-Rosas
Role: Concept / Head of Art
Director: Igor Fioravanti

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FCBarcelona


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FCBarcelona


TV commercial for the Estrella Damm sponsorship of FC Barcelona.
Passion and dedication are characteristic of the people of the Mediterranean.

Agency: Villar-Rosas
Role: Concept / Art Direction
Director: Augusto de Fraga

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Club natacio barcelona


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Club natacio barcelona


Print and Online campaign for the CNB, Barcelona swimming Club.
The CNB is a club with one of the longest histories in Barcelona. Some of the best waterpolo players and several Olympic Gold winning Spanish swimmers started there. It is impossible to achieve great results without the support of family. In this case the partners.

Agency: Villar-Rosas
Role: Head of Art / Art Direction
Director: JM Ferrater
Photo: JM Ferrater

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the higher, the purer


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the higher, the purer


The spring of Veri is situated in the Pyrenees some 1235 metres above sea level. No other water in Spain comes from such a high source. To celebrate this pureness we use true stories like 'the purest wedding' or 'Kilian Jornet's mum' (World Championship of Skyrunning).

Agency: Villar-Rosas
Role: Art Direction
Director: Augusto de Fraga / Adria Lopez