Everyone knows that perfect man doesn’t exist, however a balanced person does. Someone that knows what to do, how to act, in what to believe, how to speak and how to behave. Overall someone that has a perfect harmony between all his values. Same as our LOEWE 7 Plata. A perfume perfectly balanced combining its 7 ingredients.

7 VALUES >> Vivid, Inquisitive, Cerebral, Approachable, Cultured, Instinctive, Conceptual.

Agency: Enric Soldevila
Director: Nacho Alegre
Team: Jonathan W Anderson + Charlie Smith + Martin Latham + María Domecq + María Fuster + Enric Soldevila 

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