Gen-Z aren’t the type of people we can tell them what to do and who they are. They know themselves and they know what they want to create. We invited Gen-Z creators who are challenging the status quo and who demonstrate integrity, artistic values and are driving sport culture to create a whole integrated campaign mutating ‘90s adidas DNA to make a better Tomorrow.
Featuring: Jackson Yee, Lala Takahashi, Jackson Wang, Luhan, Kiko Mizuhara, Dough Boy and Yang Mi.
Role: ECD Freelance
Photographers: Yu Cong + Liqi + Julian Song
Director: Crystal Choi
Team: Arkr + Renee He + Evita Ren + Dustin Tung + Crystal Choi + Enric Soldevila
11/8 > INTERNATIONAL TOMORROW DAY
Humans love rituals. That’s why we invited all Gen-Z to envision and create their future based on their past charting a new course for humanity. This day it’s an opportunity to smuggle into Gen-Z lives and help them to envision their future and not just stumble into some default unintentional future. The time is now. Let’s create the future.
24 HOUR CHALLENGE HACKATHON
During the time that lasts the International Tomorrow Day we invited different Gen-Z creators from different disciplines to mess with the past to create a new future World in a 24 hours creative marathon.
We created groups of different creators from different disciplines led by our influencers that worked together on open briefs to deliver within 24 hours a series of content creations that we used during the following weeks to show to the world our vision about the future.
Hackathon Challenge 1 /// ART_
Hackathon Challenge 2 /// MUSIC_
Hackathon Challenge 3 /// SNEAKER_
Hackathon Challenge 4 /// FASHION_
Hackathon Challenge 5 /// FOOD_