Gen-Z aren’t the type of people we can tell them what to do and who they are. They know themselves and they know what they want to create. We invited Gen-Z creators who are challenging the status quo and who demonstrate integrity, artistic values and are driving sport culture to create a whole integrated campaign mutating ‘90s adidas DNA to make a better Tomorrow.

Featuring: Jackson Yee, Lala Takahashi, Jackson Wang, Luhan, Kiko Mizuhara, Dough Boy and Yang Mi.

Agency: Hypebeast
Role: ECD Freelance
Photographers: Yu Cong + Liqi + Julian Song
Director: Crystal Choi
Team: Arkr + Renee He + Evita Ren + Dustin Tung + Crystal Choi + Enric Soldevila 

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11/8 > INTERNATIONAL TOMORROW DAY

Humans love rituals. That’s why we invited all Gen-Z to envision and create their future based on their past charting a new course for humanity. This day it’s an opportunity to smuggle into Gen-Z lives and help them to envision their future and not just stumble into some default unintentional future. The time is now. Let’s create the future.

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24 HOUR CHALLENGE HACKATHON
During the time that lasts the International Tomorrow Day we invited different Gen-Z creators from different disciplines to mess with the past to create a new future World in a 24 hours creative marathon.

We created groups of different creators from different disciplines led by our influencers that worked together on open briefs to deliver within 24 hours a series of content creations that we used during the following weeks to show to the world our vision about the future.

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Hackathon Challenge 1 /// ART_

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Hackathon Challenge 2 /// MUSIC_

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Hackathon Challenge 3 /// SNEAKER_

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Hackathon Challenge 4 /// FASHION_

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Hackathon Challenge 5 /// FOOD_

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