Global TV and Print campaign for Nike to introduce Cristiano Ronaldo CR7 arrives to Spain.
With the signing by Real Madrid of one of the best players in the history of football Real Madrid (adidas), Nike launched a campaign to position their most important celebrity as part of the brand. After being elected best player of the Premiere League and Golden Shoe he can only look up to himself.

Agency: Villar-Rosas
Role: Concept / Art Direction
Director: Felix Fernandez de Castro
Photo: Rafa Gallar
Team: Oriol Villar + Tuning + Enric Soldevila

The Portuguese National team needed to win in order to classify for World Cup 2010, but CR7, their best player, couldn’t play because he was injured. This print ad was a way to say that his presence would be felt in the match even if he wasn’t there physically. Unbreakable spirit.

Photo: Jean-Louis Wolf