Integrated global campaign to launch the new Doritos Heatwave product. A chip with 2 sides. First the BBQ flavour, but as soon as you crunch the chip, chilli microcapsules mixed in the tortilla release the second flavour that burns your mouth.
To explain the product experience we created a love story between a young man and his Baby Dragon that sets the world on fire... literally. No matter what happen, the guy stills love him.
We also created a full range of social assets to create hype around the campaign, like a Snapchat filter or Un-skippable Youtube ads.
Agency: AMV BBDO London
Role: CD / AD Freelance
Director: Jeff Low
Team: Dave Buchanan + Ferran López + Enric Soldevila