After the raise of capitalism in China, the society has finally given some power to the Chinese youth. Although it is still not fully clear on what’s good or bad for them, they finally don’t have to follow strict rules. To celebrate the re-launch of adidas three most iconic shoes that have ever been made, by any brand in history, we created a campaign to inspire Asian youngsters to have key values in life together with Kiko Mizuhara, Jackson Wang, Eason Chan, Angela Baby, Lu Han, Fan BingBing and Yang Mi. Because Icons are made, not born.
Role: CD Freelance
Director: Crystal Choi
Team: Baimu Studio + Crystal Choi + Enric Soldevila
We created a social film for Stan Smith showing how the shoe became an icon through different worlds. Each one is made with a different visual technique.
Print campaign for social, OOH and in-store featuring our icons.